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Move over, seltzer. Non-carbonated drinks are taking the spotlight - CNBC

Non-carbonated alcoholic drinks like Surfside and BeatBox are stealing "share of throat" from hard seltzers, particularly among Gen Z.

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Surfside drinks on display at the trade show during CinemaCon 2026 at Caesars Palace in Las Vegas on April 15, 2026. About a decade ago, sales of LaCroix began to skyrocket. Soon, flavored seltzers … [+10847 chars]

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